Designer • Leader • Researcher • Strategic Thinker • Collaborator • Outdoor Enthusiast

Sara is a product design leader and user researcher with over 15 years of experience at both startups and Fortune 500 companies. Along with designing apps and websites through the full product lifecycle, she is skilled at managing and mentoring design teams, cross-functional collaboration, and strategic thinking.

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TravelBank Hotels

Mobile Booking Flow Case Study

Experience

 

Bobbie • Head of Product Design • 03/23-present

Season • Head of Design and User Research; Founding Designer • 06/20-09/22

TravelBank • Director, Product Design • 01/17-03/20

Hotwire • Senior Product Designer • 02/16-1/17

Victoria’s Secret PINK • Senior Digital Designer • 05/13-02/16

Rue La La • Digital Designer • 09/11-05/13

BFA in Graphic Design from Northeastern University

 

Skills

 

UI/UX, Design Strategy, User Research, Wireframing, Usability Testing, Customer Interviews, Usability Testing, iOS, Android, Web, Design Systems, Persona Creation, Presentation Design, Digital Marketing Design, Art Direction

Figma, Sketch, Abstract, Adobe CC, Jira, Invision, Asana, UserTesting.com, Metabase

Design Team Management & Mentorship, Process Creation, Interviewing & Onboarding, Goal Setting, Cross-Functional Collaboration, Stakeholder Presentation

 

Other Notables

 

App Design for TravelBank featured as iOS App of the Day ‘17

Speaker at Annual TravelBank Altitude Conference ‘18

Design Dept. Design Leadership Fundamentals Attendee ‘19

Behavioral Design for Health Certificate ‘20

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“She knows when it's necessary to take a step back, assess the situation then take a strategic approach forward, and also knows how to keep a team heads down to get a job done; she has always been a voice for thoughtful, researched design decisions. And, of course, it doesn't hurt she's incredibly fun to work with.”